When the team at NetEngine in Brisbane, Australia invited Red Hat’s Global Brand Manager to give a weekly Tech Talk in 2013, they never thought the outcome of that talk would open the door to a three year journey into the world of brand management and the challenges that marketers and brand managers face.
Until Outfit, the status quo of up-scaling marketing production was met with a costly and centralised approach. However, throwing more people at the problem equated to the need for ever-growing budget allocations, costly design licenses and slow turn-around times.
Compound limited budgets with modern businesses moving toward a more decentralised marketing approach, something had to give. Pockets of ad-hoc designers can dilute a brand’s visual identity very quickly without consistent brand governance.
Outfit is powered by an energetic, diverse and motivated team of talented developers, salespeople and everything in between. We come from every corner of the globe and we’re not just saying that to sound impressive, we hail from 11 different countries.