Finding the Joy When the World is Burning

Let's be honest – the design landscape has never been more challenging. We're navigating a world that feels like it's literally burning – sustainability crises, ethical dilemmas, technological upheavals, and stakeholder expectations that shift faster than we can update our Figma files.

While conventional wisdom suggests you need to experience difficulty to appreciate success, Georgie’s approach flips that narrative. Throughout her career, she's defined challenges through the lens of opportunity, continuously searching for bright spots in seemingly impossible situations.

She was that stupidly gullible kid who grew into an eternally optimistic designer – the one perpetually finding silver linings and spotting potential in projects others had written off. That weird, happy person who genuinely believed every problem had a solution, despite mounting evidence to the contrary.

This perspective was truly tested after having her first child and experiencing family loss. These profoundly challenging moments became the crucible where her approach was refined and strengthened, transforming from a professional methodology into a deeply personal philosophy for navigating life's complexities.

Finding gold in chaos is her superpower in an industry drowning in complexity. This lens shapes how she handles personal setbacks and rescues deadlocked projects. Her keynote will reveal behind-the-scenes stories of doomed projects transformed by this approach. Clients return not just for her design skills, but because she spots the one viable path forward when others are jumping ship, doom-scrolling, or waving the white flag.

This "finding joy when the world is burning" approach isn't an innate personality trait. It's a deliberate choice she makes daily – sometimes hourly when projects reach peak intensity and everything feels like it's going up in flames. It's about creating spaces of possibility within the ashes that eventually lead to building more meaningful, impactful solutions from what initially appeared to be unsalvageable situations.