Generative Branding—No AI Required

Great identity systems aren’t fixed—they flex, remix, and expand. This workshop explores a generative and flexible approach to identity design, where movement and modular systems create more adaptable, engaging brands.

Justin Colt and Jose Fresneda, co-founders ofThe Collected Works, will share their studio’s shift toward flexible design systems and generative tools—what it meant to take that step, how it changed their approach, and what they’ve learned along the way. The discussion will explore how these systems allow brands to adapt and evolve, how clients interact with them, and why this approach creates more resilient, scalable identities.

Join us to rethink branding as a dynamic system—one that’s built to grow, adapt, and expand, no AI required